This is a mock up of an event detail page. This page was the heart of our traffic and we wanted the experience to be about gathering event information and then sharing. Our main focus of the app was trying to make events go viral using the Facebook platform and sharing tools. Another thing we did a ton of thinking and versions of is the event to event recommendations. The right rail was a custom algorithm that analyzed the event detail content and showed the user events that were similar. This was the secondary action we wanted to drive from event detail pages - secondary clicks to other events. 

This is a spec of the performer detail page showing the performers description, upcoming shows, and Facebook Page newsfeed. We used the Facebook API's and did an analysis to match up performer Facebook Pages with the performers in our system which worked quite well.

This is a spec for a Venue page that shows the upcoming shows at the venue as well as imported the newsfeed for the appropriate Facebook Page for the Venue if there was one. We did some pretty cool fetching and analyzing of Facebook Pages to match up the right page with the right Venue in our system

This is the faceted search results page to help users dive further into the category they're looking for. Events, Venues, and Performers. We found this to be more effective than the normal search results which ranked each one individually and blended them. 

This is the user preferences page for the application that allowed users to adjust how often we communicate with them about upcoming events as well as edit their follow list.

This is a concept we were playing with the intent of having an event ticket contest facilitated through the Facebook application. Below is a mid-level concept flow and mocks.